Depending on the type of business you operate placing banners on other websites may or may not be appropriate for you. However, we've found that this works for almost all types of business if the banners are placed in the right places.

Banners are no different to bill boards in effect. You place them on websites to catch peoples attention and drive them to your business, in this case, your website.

Web banners have one or two fundamental differences though... They are much cheaper than traditional advertising and can direct people immediately to a page specifically designed for them.

So, Which Websites...?

Choosing which websites to place banners on and what types of banners to place can be challenging and fun.

In the past when we have done this we will design 2 or 3 banners and place them with sites that will cycle the banners so that each one gets a more or less even number of impressions. At the end of a month, maybe 3 months we then look at the click through statistics for each banner and decided which ones to keep and which ones to change.

Banners that offer discounts can work well. Others that don't talk so much about the product but rather what it can do for you tend to work well also.