A banner exchange program is an extrenely effective way of getting your brand out there and can increase the volume of traffic vititing your website dratatically.

Banner axchanges can also be a very visual way of capturing a prospective audience by providing an image with a hook that people naturally want to click.

In some ways a banner can be much more useful to you then any other form of advertising.

Many of our own campaigns that have use this methoid get a click through rate on the banners of between 5 & 10% which can convert to large volumes of traffic for banners that are poaced correctly.

How...?

Something dynamic, that presents an offer, reduction or special boonus is far easier to achieve with a banner than with text.

With a simple image you can convey something that might take up a few hundred words in text.